The "Water Active Make-up Sponge" is the absolute best and suitable for Make-up lovers, and beginners. By fully damping the Sponge with Hot/Lukewarm water, the sponge will become activated and grow twice it's size. Due to it's high quality material, the '"Water Active Make-up Sponge" is formulated to not absorb products. This results to an "air-brushed,glowy and natural finished look".